Beyond the Deliverable: The Architect’s Role in an Effortless Age

Reflections from Release AEC Paris

At Release AEC in Paris, the excitement around AI was not theoretical or cautious. It was real, shared, and deeply felt. It was the kind of energy that would have been hard to imagine just one year ago.

When speakers demonstrated how AI can now generate images not only for concept exploration but also for production-ready proposals and architectural studies, the reaction blended amazement, curiosity, and introspection.

We were not just impressed by the visuals. We were questioning what it now means to be a designer in the age of AI.

The Ease of Making

Across the exhibition floor, one observation stood out. Design creation has become incredibly easy. Tools can now generate drawings, test ideas, and produce documentation almost effortlessly.
What once took hours or days now happens in seconds.

This is not simply a software improvement.
It represents a fundamental shift in our relationship with design work.
Instead of being consumed by production tasks, we can redirect our time toward ideas, meaning, and intention.

Beyond Deliverables

Architects have always used images to express emotion, thought, atmosphere, and narrative.
But when AI can generate beautiful images instantly, a new question appears.

Are we producing images only to deliver something, or to express something?

If the goal is simply to produce deliverables, that is a low bar and an identity that cannot sustain itself.
If architecture is about expression, reflection, and humanity, then effortless creation should encourage us to go deeper, not just faster.

Sketching may regain relevance, not as a production step, but as a pure record of human intention.
As AI becomes more capable, the architect’s authorship may rely less on how we draw and more on why we draw.

Redefining Purpose

With less time required for documentation and representation, architecture can return to its roots as a practice grounded in ideas, narrative, and sensitivity to context.

Instead of asking how to produce, we can finally ask what to create, why it matters, and for whom.

This shift may also change how architecture participates in society.
Less than 10 percent of buildings worldwide are designed by architects, largely because design services are costly and slow.
If AI reduces that friction, architectural thinking could reach far more communities, locations, and situations.
Thoughtful design could become more accessible than at any time in history.

A Personal Reflection

For me, AI is bringing architecture closer to the direction that inspired me to study it in the first place.
Not to create the most magnificent structures, but to create something meaningful.

Perhaps AI is not only a technological revolution.
Perhaps it is an invitation to rediscover the soul of design.