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Modelur

Parametric urban design plugin for rapid massing and feasibility studies

SketchUp and Rhino plugin that enables parametric urban design and conceptual massing with real-time zoning compliance checks, financial estimations, and Excel integration. Architects and planners use Modelur to rapidly explore design variations, test zoning regulations, and generate early-stage feasibility analysis.

$240K (pre-seed 2020) raised 📈 Growth Stage

Founded 2017 • 70+ customers (AECOM, Ramboll, Gensler, City of Amsterdam) with 400+ active users; selected for Arcadis City of 2030 Accelerator (Techstars 2020)

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Why This Tool Exists

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The Problem

Urban planners and architects spend 10-20 hours per week manually creating urban massing studies, testing zoning compliance, and calculating built-up areas, floor area ratios (FAR), and parking requirements. Design iteration is slow as each change requires manual recalculation of metrics across spreadsheets. Zoning violations are often discovered late in the design process, requiring costly redesigns.

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The Solution

Modelur automates parametric massing generation and calculates key urban metrics (FAR, parking, financial projections) in real-time as designers modify buildings. Interactive 3D Zoning technology automatically adapts designs to comply with local regulations. Excel LiveSync synchronizes all data to spreadsheets, enabling rapid scenario testing and seamless stakeholder communication.

How You Use It

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Delivery Method

Plugin SaaS

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Integrations

SketchUp Rhino3D Microsoft Excel (Windows - LiveSync) GIS (SHP/GeoJSON) OpenStreetMap

Disciplines

Architecture, Landscape Architecture, Urban Planning, Civil Engineering

Project Phases

Pre-Design, Schematic Design, Design Development

Project Types

Commercial, Residential, Mixed-Use, Institutional

Data Transparency

Exactly what this tool uses and how

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Input

What it needs

Required: Project boundary/site geometry, Zoning regulations or building parameters

Optional: GIS shapefiles, OpenStreetMap building context, Financial parameters (cost per m²), Parking requirement standards, Building footprints

Formats: SketchUp models (SKP), Rhino 3D models (3DM), GeoJSON, Shapefiles (SHP), CSV data, Manual input in Modelur UI

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Output

What you get

Format: Parametric 3D massing models with urban metrics dashboard

Fields: 3D building geometry, Floor Area Ratio (FAR), Built-up area (m²), Number of parking spaces required, Financial estimations (investment/income per m²), Zoning compliance status, Population density estimates

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Algorithm

How it works

Model: Parametric calculation engine (algorithm details not publicly specified)

Accuracy: Claimed 3-5x faster workflow; accuracy dependent on input parameter correctness and zoning rule definition

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Privacy

How your data is protected

Retention: Data retained as long as users wish to receive notifications; users can request deletion via support@modelur.eu

Training: Not used for AI/ML training purposes

Compliance: GDPR compliant, Privacy policy published (effective October 2015), No third-party data sharing, Payment processing via Braintree (tokenized)

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API

Integration

Endpoint: Contact vendor for API access; Modelur User Guide available at userguide.modelur.com

Method: Not publicly documented

Use Cases

• Rapid urban massing study and concept iteration for development feasibility
• Zoning compliance testing during early design phases
• Financial and density analysis for multi-use development projects
• Parking requirement calculation and compliance verification
• City planning and regulatory scenario testing
• Stakeholder engagement with interactive 3D massing models and metrics
• Site feasibility studies for real estate development
• Mixed-use program optimization within zoning constraints

Pricing

Free

Modelur Free - Full functionality with project size limitations (1 editable SKP model, reduced OSM 3D building imports - 1 tile/import vs. 9 tiles commercial)

Pro

Commercial Floating Licenses: Monthly €149/seat, Quarterly €98/seat (€294 total), Annual €74/seat (€888 total); 3-seat floating license with concurrent user limits; 7-day money-back guarantee; licenses shareable across SketchUp and Rhino versions

Enterprise

Enterprise License for organizations with 25+ Modelur activations; custom pricing available

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📚 Research Sources & Data Quality Last verified: 2026-02-01

Data Sources (11)

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Verified Data (26)

problem, solution, deliveryMethod, integrations, disciplines, projectPhases, projectTypes, vendor, website, fundingTotal, yearFounded, maturityStage, customerBase, input-required, input-optional, input-formats, output-format, output-fields, output-structure, algorithm-approach, privacy-retention, privacy-training, privacy-compliance, control-features, use-cases, pricing-all-tiers

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Not Found (5)

api-documentation, algorithm-accuracy-metrics, privacy-location-specifics, enterprise-pricing-details, compliance-certifications-beyond-gdpr

Our Commitment: We only include verified data from official sources. If information isn't publicly available, we mark it as "Not publicly specified" rather than guessing.